Page 30 - ICDL 2019 - Background Paper
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forecast how digital publishing will change in India and around the world in the next few years, and hear the views of
some of the key players leading these innovative changes.
The Digital Publishing Innovation event will be a movement beyond publishing, production, and dissemination—
it will look at everything from audience development and content strategies, to monetization of media, native
advertising, digital regeneration, and more.
In order to better understand what readers want, publishers are also investing in learning more about their readers,
their usage pattern and analysis; and connecting with them directly through digital channels like online communities,
social media, and direct to consumer sales initiatives. As readers expect more access to content, publishers need to be
more agile in understanding what readers want in terms of content and format as well as how to reach them.
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some of the key players leading these innovative changes.
The Digital Publishing Innovation event will be a movement beyond publishing, production, and dissemination—
it will look at everything from audience development and content strategies, to monetization of media, native
advertising, digital regeneration, and more.
In order to better understand what readers want, publishers are also investing in learning more about their readers,
their usage pattern and analysis; and connecting with them directly through digital channels like online communities,
social media, and direct to consumer sales initiatives. As readers expect more access to content, publishers need to be
more agile in understanding what readers want in terms of content and format as well as how to reach them.
24
