Page 6 - Swachh Bharat Mission (Urban) Towards Cleaning India: A Policy Perspective
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Policy Brief
TABLE 1: CORPORATE ENGAGEMENT IN WASH INITIATIVES IN INDIA: AN capable of providing quality services. A number of reform
ILLUSTRATIVE LIST measures are needed to be undertaken in this sector.
Brands Description Lack of adequate capacity, especially at the municipal
ONGC Construction of toilets in 2,500 Government schools in 26 districts levels, has reduced the pace of projects and adversely
spread over 13 States, along with other sanitation related initiatives, affected the implementation of the programme in many
Infosys during the current financial year. ways. Apart from this, JNNURM had a conditional funding
Coal India Sanitation awareness programmes, toilet construction in Karnataka policy, based on reforms, due to which the new projects
Ltd and Maharashtra. funded under JNNURM could not be designed to improve
L&T The company has pledged of ₹100 crore for toilet construction in service levels (Table 2) rapidly and hence, not enough benefit
schools and communities/villages, behavioural change, etc. could be passed on to the final consumers or beneficiaries
Reliance Larsen & Toubro announced that it will build 5,000 toilets in various of the services. This could have been avoided if rigorous
Industries parts of the country and will also invest in other initiatives like water city development plans were made and the shelf life of the
CII supply, healthcare, and skill training institutes, providing toilets in projects identified.21
schools, and inculcating hygiene practices.
Coca-Cola Reliance Industries has joined hands with Sulabh International in TABLE 2: BENCHMARKS AT A GLANCE 22
India taking measures to curb open defecation, building infrastructure,
and taking up other sanitation initiatives. I. Water Supply Sector
The Confederation of Indian Industry (CII) is actively participating
in Clean India campaign and has promised to provide sanitation Sl. No. Proposed Indictor Benchmark
facilities in schools. It has started construction of 10,000 toilets by 100 %
2015–16. 1 Coverage of water supply connections
The company through its‘Support My School’programme emphasizes
on sanitation for girls in schools and access to clean drinking water. 2 Per capita supply of water 135 lpcd
3 Extent of metering of water connections 100%
4 Extent of non-revenue water (NRW) 20%
Provision of Safe Drinking Water to urban and peri- 5 Continuity of water supply 24 hours
urban locations,
6 Quality of water supplied 100%
Construction of individual improved household toilets
Construction of community toilets 7 Efficiency of redressal of customer complaints 80%
Solid-liquid waste management
IEC and awareness generation activities in the urban 8 Cost recovery in water supply services 100%
WASH sector 9 Efficiency in collection of water supply-related 90%
Other interventions in the WASH sector charges
Many of the corporations are primarily focussed on WASH
interventions in the rural areas, while some (as mentioned II. Sewerage Management (Sewerage and Sanitation)
in Table 1) are working in both urban as well as rural areas.
1 Coverage of toilets 100%
Gap Analysis of Sanitation Policies and
Programmes 2 Coverage of sewage network services 100%
Public policy on basic urban services in India has traditionally 3 Collection efficiency of the sewage network 100%
focused more on water supply. While some progress has
been made in terms of sanitation coverage, services are 4 Adequate sewage treatment capacity 100%
generally of poor quality and are unsustainable to the
extent that it relies heavily on government subsidies for 5 Quality of sewage treatment 100%
both operation and maintenance costs, and for capital
costs. Poor managerial and financial autonomy, limited 6 Extent of reuse and recycle of sewage 20%
accountability, weak cost recovery, perverse incentives,
and limited capacity have led to poor services across the 7 Efficiency of redressal of customer complaints 80%
country.20 As we decentralize services to the ULBs, we
need to create appropriate institutions at the local level 8 Extent of cost recovery in sewage management 100%
that are responsible, efficient, and accountable, and are
9 Efficiency in collection of sewage charges 90%
III. Solid Waste Management
1 Household level coverage of solid waste 100%
management services
2 Efficiency of collection of municipal solid waste 100%
3 Efficiency of segregation of municipal solid waste 100%
4 Extent of municipal solid waste recovered 80 %
5 Extent of scientific disposal of municipal solid 100%
waste
6 Efficiency of redressal of customer complaints 80%
7 Extent of cost recovery in SWM services 100%
8 Efficiency in collection of SWM charges 90%
20 Ministry of Urban Development (MoUD), Government of India and World Bank. 2012.
21 Impact of JnNURM and Road Ahead, Abhay Kantak, CRISIL Risk and Infrastructure Solutions, November 30, 2010.
22 Handbook of Service Level Benchmarks, MoUD, GOI
6 FEBRUARY 2016
TABLE 1: CORPORATE ENGAGEMENT IN WASH INITIATIVES IN INDIA: AN capable of providing quality services. A number of reform
ILLUSTRATIVE LIST measures are needed to be undertaken in this sector.
Brands Description Lack of adequate capacity, especially at the municipal
ONGC Construction of toilets in 2,500 Government schools in 26 districts levels, has reduced the pace of projects and adversely
spread over 13 States, along with other sanitation related initiatives, affected the implementation of the programme in many
Infosys during the current financial year. ways. Apart from this, JNNURM had a conditional funding
Coal India Sanitation awareness programmes, toilet construction in Karnataka policy, based on reforms, due to which the new projects
Ltd and Maharashtra. funded under JNNURM could not be designed to improve
L&T The company has pledged of ₹100 crore for toilet construction in service levels (Table 2) rapidly and hence, not enough benefit
schools and communities/villages, behavioural change, etc. could be passed on to the final consumers or beneficiaries
Reliance Larsen & Toubro announced that it will build 5,000 toilets in various of the services. This could have been avoided if rigorous
Industries parts of the country and will also invest in other initiatives like water city development plans were made and the shelf life of the
CII supply, healthcare, and skill training institutes, providing toilets in projects identified.21
schools, and inculcating hygiene practices.
Coca-Cola Reliance Industries has joined hands with Sulabh International in TABLE 2: BENCHMARKS AT A GLANCE 22
India taking measures to curb open defecation, building infrastructure,
and taking up other sanitation initiatives. I. Water Supply Sector
The Confederation of Indian Industry (CII) is actively participating
in Clean India campaign and has promised to provide sanitation Sl. No. Proposed Indictor Benchmark
facilities in schools. It has started construction of 10,000 toilets by 100 %
2015–16. 1 Coverage of water supply connections
The company through its‘Support My School’programme emphasizes
on sanitation for girls in schools and access to clean drinking water. 2 Per capita supply of water 135 lpcd
3 Extent of metering of water connections 100%
4 Extent of non-revenue water (NRW) 20%
Provision of Safe Drinking Water to urban and peri- 5 Continuity of water supply 24 hours
urban locations,
6 Quality of water supplied 100%
Construction of individual improved household toilets
Construction of community toilets 7 Efficiency of redressal of customer complaints 80%
Solid-liquid waste management
IEC and awareness generation activities in the urban 8 Cost recovery in water supply services 100%
WASH sector 9 Efficiency in collection of water supply-related 90%
Other interventions in the WASH sector charges
Many of the corporations are primarily focussed on WASH
interventions in the rural areas, while some (as mentioned II. Sewerage Management (Sewerage and Sanitation)
in Table 1) are working in both urban as well as rural areas.
1 Coverage of toilets 100%
Gap Analysis of Sanitation Policies and
Programmes 2 Coverage of sewage network services 100%
Public policy on basic urban services in India has traditionally 3 Collection efficiency of the sewage network 100%
focused more on water supply. While some progress has
been made in terms of sanitation coverage, services are 4 Adequate sewage treatment capacity 100%
generally of poor quality and are unsustainable to the
extent that it relies heavily on government subsidies for 5 Quality of sewage treatment 100%
both operation and maintenance costs, and for capital
costs. Poor managerial and financial autonomy, limited 6 Extent of reuse and recycle of sewage 20%
accountability, weak cost recovery, perverse incentives,
and limited capacity have led to poor services across the 7 Efficiency of redressal of customer complaints 80%
country.20 As we decentralize services to the ULBs, we
need to create appropriate institutions at the local level 8 Extent of cost recovery in sewage management 100%
that are responsible, efficient, and accountable, and are
9 Efficiency in collection of sewage charges 90%
III. Solid Waste Management
1 Household level coverage of solid waste 100%
management services
2 Efficiency of collection of municipal solid waste 100%
3 Efficiency of segregation of municipal solid waste 100%
4 Extent of municipal solid waste recovered 80 %
5 Extent of scientific disposal of municipal solid 100%
waste
6 Efficiency of redressal of customer complaints 80%
7 Extent of cost recovery in SWM services 100%
8 Efficiency in collection of SWM charges 90%
20 Ministry of Urban Development (MoUD), Government of India and World Bank. 2012.
21 Impact of JnNURM and Road Ahead, Abhay Kantak, CRISIL Risk and Infrastructure Solutions, November 30, 2010.
22 Handbook of Service Level Benchmarks, MoUD, GOI
6 FEBRUARY 2016
