Page 5 - Swachh Bharat Mission (Urban) Towards Cleaning India: A Policy Perspective
P. 5
Policy Brief
Figure 4: Central government sponsored schemes in water and sanitation (Urban)
accorded in SBM to get the States to try new toilet for future guidance and evolving course of action. Based on
the survey, Mysuru has topped the list of cleanest cities this
technologies, behavioural change campaigns and greater year, followed by Chandigarh and Tiruchiraplli. Dhanbad has
been ranked the worst among the surveyed cities. This has
public awareness are major initiatives taken up by Ministry been a very progressive step towards impact assessment
of SBM in terms of enhanced efforts to improve sanitation,
of Urban Development (MoUD). reorientation of attitudes of urban local bodies and citizens
The MoUD has recently published the Swachh Bharat and improvement on ground.
rankings of 47615 Class I cities on the basis of the survey Corporate Social Responsibility: A boon to the
conducted during 2014–15. The cities with a population of WASH sector in India
above 1 lakh were surveyed for assessing total sanitation
practices covering a set of parameters including the extent Private sectors play a major role in community development
of open defecation, solid waste management, septage in India. The Corporate Social Responsibility (CSR) Act18
management, waste water treatment, drinking water quality, mandates industries to spend 2 per cent of their annual
surface water quality of water bodies, and mortality due to averagenetprofitsoftheprecedingthreeyearsoncommunity
water-borne diseases, etc., and they have been ranked on development. The Government has set up the Swachh Bharat
the basis of scores against each of these parameters. Kosh (SBK) so that big and small corporations provide help
to the mission by donating funds in the form of their CSR
The other important initiatives in urban sanitation are and also to attract funds from individual volunteers. Many
Atal Mission for Rejuvenation and Urban Transformation private and public companies have supported the Swachh
(AMRUT)16 and Smart City which are intricately linked with Bharat Mission and have already started implementing it.
SBM. The AMRUT makes States equal partners in planning Some of the leading organizations that have supported
and implementation of projects, thus actualizing the spirit and contributed to this great cleanliness drive are:19 Oil
of cooperative federalism. and Natural Gas Commission (ONGC), Coal India Limited
(CIL), Steel Authority of India Limited (SAIL), Indian Oil
One of the latest initiatives of MoUD has been Corporation Limited (IOCL), Coca Cola, Larsen & Toubro
the Swachh Survekshan-2016, wherein 73 cities with (L&T), Hindustan Unilever Limited (HUL), Lifebuoy,
population over 10 lakh have been ranked on cleanliness Nestle, Dabur, Britannia, etc. Many more are committed to
and sanitation. This included 22 state capitals. The objective operate and grow its business in a socially responsible way.
of the survey was to measure the sanitation scenario in Their vision is to reduce negative impacts of their operation
the selected cities and efforts made to improve sanitation on the environment and increasing positive social impacts
through necessary strategies and to promote a spirit of along with business growth. Some of the interventions
healthy competition among cities. This is meant to help undertaken by these corporate organizations are:
the cities know where they stand in absolute terms and in
relation to others besides what more needs to be done by
each city to ensure sanitation.
Swachh Survekshan17-2016 is more holistic,
participatory, evidence based, purposeful and meaningful
15 Ranking of Class I cities. Details available at http://pib.nic.in/newsite/PrintRelease.aspx?relid=124639, last accessed on December
20, 2015.
16 AMRUT Mission Statement and Guidelines, June, 2015
17 Swachh Survekshan-2016 (Details available at http://pib.nic.in/newsite/PrintRelease.aspx?relid=136425, last accessed on Feb 16,
2016)
18 CSR Act. Details available at http://www.mca.gov.in/Ministry/pdf/General_Circular_8-2015.pdf, last accessed on November 10,
2015.
19 CSR Intiatives of Corporate. Details available at http://www.mapsofindia.com/my-india/society/swachh-bharat-abhiyan-corporates-
and-csr-play-a-decisive-role,last accessed on November 10, 2015.
FEBRUARY 2016 5
Figure 4: Central government sponsored schemes in water and sanitation (Urban)
accorded in SBM to get the States to try new toilet for future guidance and evolving course of action. Based on
the survey, Mysuru has topped the list of cleanest cities this
technologies, behavioural change campaigns and greater year, followed by Chandigarh and Tiruchiraplli. Dhanbad has
been ranked the worst among the surveyed cities. This has
public awareness are major initiatives taken up by Ministry been a very progressive step towards impact assessment
of SBM in terms of enhanced efforts to improve sanitation,
of Urban Development (MoUD). reorientation of attitudes of urban local bodies and citizens
The MoUD has recently published the Swachh Bharat and improvement on ground.
rankings of 47615 Class I cities on the basis of the survey Corporate Social Responsibility: A boon to the
conducted during 2014–15. The cities with a population of WASH sector in India
above 1 lakh were surveyed for assessing total sanitation
practices covering a set of parameters including the extent Private sectors play a major role in community development
of open defecation, solid waste management, septage in India. The Corporate Social Responsibility (CSR) Act18
management, waste water treatment, drinking water quality, mandates industries to spend 2 per cent of their annual
surface water quality of water bodies, and mortality due to averagenetprofitsoftheprecedingthreeyearsoncommunity
water-borne diseases, etc., and they have been ranked on development. The Government has set up the Swachh Bharat
the basis of scores against each of these parameters. Kosh (SBK) so that big and small corporations provide help
to the mission by donating funds in the form of their CSR
The other important initiatives in urban sanitation are and also to attract funds from individual volunteers. Many
Atal Mission for Rejuvenation and Urban Transformation private and public companies have supported the Swachh
(AMRUT)16 and Smart City which are intricately linked with Bharat Mission and have already started implementing it.
SBM. The AMRUT makes States equal partners in planning Some of the leading organizations that have supported
and implementation of projects, thus actualizing the spirit and contributed to this great cleanliness drive are:19 Oil
of cooperative federalism. and Natural Gas Commission (ONGC), Coal India Limited
(CIL), Steel Authority of India Limited (SAIL), Indian Oil
One of the latest initiatives of MoUD has been Corporation Limited (IOCL), Coca Cola, Larsen & Toubro
the Swachh Survekshan-2016, wherein 73 cities with (L&T), Hindustan Unilever Limited (HUL), Lifebuoy,
population over 10 lakh have been ranked on cleanliness Nestle, Dabur, Britannia, etc. Many more are committed to
and sanitation. This included 22 state capitals. The objective operate and grow its business in a socially responsible way.
of the survey was to measure the sanitation scenario in Their vision is to reduce negative impacts of their operation
the selected cities and efforts made to improve sanitation on the environment and increasing positive social impacts
through necessary strategies and to promote a spirit of along with business growth. Some of the interventions
healthy competition among cities. This is meant to help undertaken by these corporate organizations are:
the cities know where they stand in absolute terms and in
relation to others besides what more needs to be done by
each city to ensure sanitation.
Swachh Survekshan17-2016 is more holistic,
participatory, evidence based, purposeful and meaningful
15 Ranking of Class I cities. Details available at http://pib.nic.in/newsite/PrintRelease.aspx?relid=124639, last accessed on December
20, 2015.
16 AMRUT Mission Statement and Guidelines, June, 2015
17 Swachh Survekshan-2016 (Details available at http://pib.nic.in/newsite/PrintRelease.aspx?relid=136425, last accessed on Feb 16,
2016)
18 CSR Act. Details available at http://www.mca.gov.in/Ministry/pdf/General_Circular_8-2015.pdf, last accessed on November 10,
2015.
19 CSR Intiatives of Corporate. Details available at http://www.mapsofindia.com/my-india/society/swachh-bharat-abhiyan-corporates-
and-csr-play-a-decisive-role,last accessed on November 10, 2015.
FEBRUARY 2016 5
