Communications & Publications

Communications Associate (Media & Digital Engagement)


Job Profile

Key Responsibilities
1. Media & Press Relations
- Draft, edit, and disseminate press releases, media advisories, and statements highlighting TERI-s research, events, and policy contributions. Coordinate with internal teams to obtain quotes and expert comments from relevant speakers, researchers, and panelists.
- Ensure timely and targeted dissemination of press materials to national, regional, and occasionally international media outlets.
- Interact regularly with media agencies and journalists to keep them abreast of TERI-s activities, ongoing initiatives, and key developments.
- Maintain and update comprehensive media contact databases; track and compile media coverage reports.
- Position TERI-s experts strategically in Category-A media through interviews, authored articles, etc.
- Facilitate media representation at conferences, press briefings, and networking events.

2. YouTube and Digital Channel Management
- Manage and grow TERI-s YouTube channel, including planning, uploading, and optimizing content for audience reach and engagement.
- Develop strategies to increase subscriptions, followers, and viewer interaction.
- Coordinate production of high-quality video content, ensuring alignment with TERI-s communication goals.

3. Social Media & Digital Channels:
- Content creation and scheduling
- Performance analysis of all institutional social media accounts (e.g., X/Twitter, LinkedIn, Facebook and the YouTube channel.


Experience

4 - 5 Years


Qualification

- Education: Master-s degree in Communications- Journalism- Public Relations- or related field.
- Experience: Minimum 5 years of professional experience in communications- public relations- or digital media- preferably in a research- policy- or development organization.


Skills

Technical Proficiency
- Proven experience in press release writing- media coordination- and digital dissemination.
- Strong command over YouTube management- SEO- and video analytics.
- Familiarity with graphic design tools (Photoshop- Canva- etc.) is an added advantage.
Core Skills
- Excellent writing and editing skills with the ability to translate complex ideas into engaging narratives.
- Strong understanding of media landscapes- digital engagement metrics- and audience development strategies.
- Ability to work collaboratively across teams and manage multiple priorities under tight timelines.
- Proactive approach with a passion for sustainability communication and storytelling.


Location

Delhi


Salary

as per TERI norms

Please apply latest by November 20, 2025