Sustainable Agriculture

Job Profile

- Assist in developing compelling value propositions for Mycorrhiza biofertilizer and other bioproduct ranges. Translate technical terms into clear, benefit-driven messaging for farmers and B2B partners.
- Design and execute integrated marketing campaigns across rural, digital, and traditional channels to increase brand awareness and product adoption.
- Conduct ongoing market research to monitor competitor branding, pricing strategies, and product launches. Identify emerging trends, product pipelines for organic farming and sustainable agriculture.
- Coordinate with design and technical teams to produce high-impact marketing materials, including product brochures, packaging designs, social media content, and technical training modules.
- Work closely with R&D and Product design teams to coordinate successful go-to-market strategies for new biofertilizer variants.
- Manage and grow TERI-s digital footprint, targeting progressive farmers, agronomists, and agricultural institutions. Gather qualitative feedback from the field (client channels and farmers) to understand brand perception and areas for strategic improvement.

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Experience

1 - 3 Years

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Qualification

- MBA or PGDM in Agri-Business Management- Marketing- or a related field. A foundational degree (B.Sc.) in Agriculture- Biotechnology- or Microbiology is highly preferred to understand the product science.

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Skills

- A basic understanding of soil microbiology and the agronomic benefits of biofertilizers.
- Strong creative eye for packaging and visual branding.
- Analytical mindset with the ability to interpret market data and consumer behavior.
- Proficiency in digital marketing tools and MS Office Suite.
- Excellent verbal and written communication skills.
- Willingness to travel within the assigned territory.
- Ability to multi-task- think strategically and display a strong solution-oriented approach.
- Should be able to work independently and with the existing technical team to make sure projects are translated towards the market.

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Location

TERI-Gram

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Salary

As per TERI norms

Please apply latest by June 10, 2026

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