Workshop on "Digital Marketing and Role of Social Media to Build Smart Libraries 2.0"

TERI in partnership of NITI Aayog is organizing a Workshop on "Digital Marketing and Role of Social Media to Build Smart Libraries 2.0" during 8-10 November 2017 " at Seminar Hall, TERI, India Habitat Centre, New Delhi. The workshop aims at equipping the LIS (Library and Information Science) professionals with state-of-the art skills and knowledge to meet current and recent challenges in this dynamic knowledge society.

Workshop pedagogy will include tutorial presentations, demonstrations, hands-on sessions with case studies/best practices, and will cover following topics:

  • Emergence of socially smart and creative librarians in digital era
  • Principles of social media and digital marketing
  • Who should create and publish content?
  • Theoretical and practical discussion on the major social media sites
    - Facebook
    - Twitter
    - Linkedin
  • Digital content strategy
  • Social Enterprise Collaboration Model

Resource Persons:
Resource persons will be drawn from leading practitioners and academicians who have successfully implemented or executed Social Media Platforms to enrich the researchers and end-users.

The workshop is intended for library and information professionals, knowledge managers, information entrepreneurs, and e-content developers with some experience of social media in the workplace; beginners can also be benefitted with this.

In order to provide individual attention and training facilities, the workshop shall be confined to limited number of participants not exceeding 30 (Thirty).

Registration details: The registration fee is Rs 6000/- which includes workshop kit, course material on CD-ROM and working lunch/tea. Confirmation of registration is possible only if the registration form is received with the registration fee. The transportation and lodging cost will be borne by the participants. Participants are also requested to bring their own laptops for training purpose.

Last date for registration: 6 November 2017 (Seats are limited and on first cum first serve basis).

Date: 8-10 Nov 2017
Location: Seminar Hall, India Habitat Centre, Lodhi Road, New Delhi
Category: Workshop


Ms Reeta Sharma
Information Analyst
Workshop Coordinator

Knowledge Management Division
Library and Information Centre
TERI, Darbari Seth Block,
IHC Complex, Lodhi Road,
New Delhi–110003
Tel: 91-11-2468 2100, 2111 or 41504900 , ext 2756